Full E-book Basics Fashion Management 03: Fashion Buying Best Sellers Rank : #1
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The role of the fashion buyer is seen as one of the most glamorous jobs within the entire fashion industry. Basics Fashion Management 03: Fashion Buying explains what fashion buying actually entails in terms of the activities, process and people involved, to help fashion design and management students prepare to enter this most rewarding and competitive industry.At whatever trading level, the fashion buyer?s main task is to select best-selling lines, which will appeal to their target customers, but more importantly sell out quickly. Working closely with a designer and merchandise planner, it is the fashion buyer who ensures that their business is adequately stocked at the appropriate point of the season, with enough best-selling lines, to meet the business?s planned sales and profit. In order to achieve this, and stay ahead of the competition, fashion buyers must accurately track and predict the latest trends, colours, styles and brands that will have commercial appeal. David Shaw, with over 20 years' experience as a fashion buyer, leads readers through this exciting and multifaceted profession.Each chapter features an interview with a successful fashion professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real-world example of the activities described. Exercises and activities are also suggested within each chapter to enable readers to put their learning into practice. This title will prove an invaluable resource for fashion design, marketing, buying and merchandising students.
The role of the fashion buyer is seen as one of the most glamorous jobs within the entire fashion industry. Basics Fashion Management 03: Fashion Buying explains what fashion buying actually entails in terms of the activities, process and people involved, to help fashion design and management students prepare to enter this most rewarding and competitive industry.At whatever trading level, the fashion buyer?s main task is to select best-selling lines, which will appeal to their target customers, but more importantly sell out quickly. Working closely with a designer and merchandise planner, it is the fashion buyer who ensures that their business is adequately stocked at the appropriate point of the season, with enough best-selling lines, to meet the business?s planned sales and profit. In order to achieve this, and stay ahead of the competition, fashion buyers must accurately track and predict the latest trends, colours, styles and brands that will have commercial appeal. David Shaw, with over 20 years' experience as a fashion buyer, leads readers through this exciting and multifaceted profession.Each chapter features an interview with a successful fashion professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real-world example of the activities described. Exercises and activities are also suggested within each chapter to enable readers to put their learning into practice. This title will prove an invaluable resource for fashion design, marketing, buying and merchandising students.