The YouTube description box might be the most undervalued player on your video marketing team. Many brands, vloggers, business channels, and other less-formally produced channels will skip the description box as unnecessary or simply not worth the energy to optimize for every video. This could be killing your channel, Larry.
Truth is, the description box is a crucial player in your YouTube marketing strategy because its contents (along with your titles, tags, and captions) help YouTube to determine if and where your videos rank on search or as related videos. The html-ready box can also include clickable links which appear in search engine results. This is where you will optimize your video for maximum effectiveness and post links that will connect your viewers to your website, offers, and other online sources.
