http://www.videoswiper.com Australia and Japan are doing it, so are parts of Europe and the Far East. The United States is getting there, though it has taken some time. I'm talking about mobile marketing - such as a coupon from McDonald's that appears on your mobile phone when you walk past the restaurant. It's also the text message you send to get special ring tones or to vote for the next American Idol. But why isn't the US consumer fully inundated with mobile marketing, and why do other nations seem so advanced compared to North America?
The truth is that in other nations, people have grown up with their mobile phones, to the exclusion of computer usage. That being said, there is still some mobile marketing already happening in the U.S., for example, text messaging.
Now, with the proliferation of smart phones and pocket PC's, the iPhone and the iPhone app store, as well as mobile-optimized applications such as Facebook, there are plenty of new and exciting opportunities for marketers to engage their mobile audience.
My first piece of advice is that when considering mobile campaigns, consider PDA compatibility.
