Coca-Cola Reveals
New Sparkling Water AHA.
The drink, Coke's first brand in
over 10 years, will premiere in March 2020.
AHA is the company's latest foray
into the sparkling water industry.
In 2014, Coke debuted a line from
its bottled water brand, Dasani.
A year later, SmartWater, which is owned
by Coca-Cola, launched a version as well.
AHA is expected to replace
Dasani sparkling water.
Two of the eight flavors,
Citrus + Green Tea and Black Cherry + Coffee,
will contain caffeine.
The move by Coke
comes as the popularity of
sparkling water and seltzer
has risen in the U.S.
By comparison, the consumption of soda
has been dropping in the country