Ellen DeGeneres and Sandra Bullock File Joint Lawsuit Over Fake Endorsements. Ellen DeGeneres and Sandra Bullock recently joined forced in an attempt to “expose the Celebrity Endorsement Theft Industry.”. They are reportedly seeking an injunction and compensatory damage on the grounds of false advertising and unfair competition. According to the ’Hollywood Reporter,’ the duo’s complaint is specifically against fake affiliate marketers that use their likeness to sell products. . DeGeneres and Bullock claim that their names and images are being used to endorse products without their authorization. Publications on the fake media sites feature comments and endorsements purportedly from Bullock and DeGeneres — all of which are fake and fraudulent and published without Plaintiffs' consent, via ‘Hollywood Reporter’. They believe they are specifically being used in these marketing scams because of their “unimpeachable reputation[s] for honesty” and “youthful” looks. . Because of their age, their unimpeachable reputation for honesty and having worked hard at maintaining a healthy and youthful look, which con artists believe will attract and dupe unwitting customers, via ‘Today’. Fake endorsements such as these have reportedly cost victims more than $1.3 billion in the last decade, according to the Better Business Bureau
