Mattel Partners With National Geographic to Release Photojournalist Barbie. Mattel recently announced the release of a new line of Barbie dolls that highlight exploration and science-based professions. . They’ve reportedly entered a worldwide licensing agreement with National Geographic to create the dolls. . Barbie allows girls to try on new roles through storytelling by showing them they can be anything … girls can now imagine themselves as an astrophysicist, polar marine biologist and more, Lisa McKnight, Senior Vice President of Barbie, via NBC. According to Mattel, each doll and playset will come with “relevant accessories” that have been authenticated by an “advisory council.”. The council is reportedly made up of female National Geographic Explorers and the magazine’s editor-in-chief, Susan Goldberg. As stated by Goldberg, National Geographic’s partnership with Mattel has been done with the hopes of “[reaching] kids in a new way.”. Helping people understand the world is, and always has been, the core purpose of National Geographic … Through our partnership with Barbie, we are excited to reach kids in a new way, using the power of play to inspire our next generation of explorers, scientists and photographers, Susan Goldberg, via NBC
