Mercedes-Benz IAA 2019 - Interview Ola Källenius
  • 5 years ago
It's showtime. The IAA 2019 is open. The world is looking to Frankfurt, where the international automotive industry comes through the bank with high-tension contributions in appearance. Daimler too is focusing its presentation at the IAA 2019 on sustainability. In the interview, Daimler CEO Ola Källenius comments on the impulses emanating from the IAA, the technical highlights such as the third hybrid generation and the vision of a luxury-class sedan, which was presented today. And he cited a German saying at the press conference in connection with the Vision EQS, which has been the constant motto of the Mercedes festival SCHÖNE STERNE® for 10 years: "Beauty is in the eye of the beholder!" Coincidence?

Mr Källenius, the IAA 2019 will be a very important IAA after all the discussions on mobility of the future in recent months. Which impulses and which signals will emanate from Frankfurt?
Källenius: "The IAA is a very important trade fair for us, the world's largest motor show and, so to speak, our home game. The signals we send are the innovative future of individual mobility. We have a bunch of naturally great new cars, visions, technologies: What is the mobility of tomorrow? This will be experienced at the IAA. "
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