Shawn Mendes Teams up With Sustainably Packaged Water Company Flow is a company that sells alkaline spring water in 100% recyclable packaging. Nicholas Reichenbach, CEO of Flow, reportedly found out that Shawn Mendes was a big fan of the product. Nicholas Reichenbach, via ‘Fast Company’ Reichenbach then reached out to Mendes and recruited him as an advisor and sustainability ambassador for the brand. In his advisory role, Mendes will help guide the company’s international growth as they work towards their goal of providing a “sustainable alternative” to the world. As a sustainability ambassador, Mendes is swapping out traditional plastic water bottles used during his 2019 world tour for Flow’s recyclable ones. According to ‘Fast Company,’ this one step will prevent over 70,000 bottles from ending up in landfills or sitting in recycling plants. Shawn Mendes, via Instagram
