Business Insider reports that shares of Beyond Meat have taken a slide. What caused the slide? News that competitor The Meatless Farm secured a deal to sell its burgers at Whole Foods in the US. The Meatless Farm, which is a British company, now sells its burgers in four countries outside of the UK. Beyond Meat has seen its 700% post-IPO surge lose steam in recent days. Competition in the plant-based meat alternative market has ramped up.