Facebook Reveals Its 'Privacy-Focused Vision for Social Networking' In a post on Mark Zuckerberg's Facebook page, the social network CEO laid out his vision to rebrand Facebook as "a privacy-focused messaging and social networking platform." The new Facebook's core targets will be private interactions, encryption, permanence, safety and interoperability. The core targets will encompass all of Facebook's apps, including Instagram and WhatsApp. After years of privacy scandals Zuckerberg acknowledged the skepticism that may meet his vision for the new Facebook. Mark Zuckerberg, Facebook CEO, Facebook Mark Zuckerberg, Facebook CEO, Facebook