Kevin Durant Funds 'Ugly' Produce Company
- 6 years ago
"Don't judge an apple by its skin" is the tagline of Imperfect. The quickly growing food startup that delivers ugly produce to customers doorsteps.
The startup was founded in 2015 by Ben Simon with the mission of eliminating food waste in America.
Simon wanted to see if people are open to buy produce that is often tossed away by grocers. This includes misshaped carrots or bruised avocados.
Imperfect is now offered in 11 cities in the U.S., growing leaps and bounds in just three years.
The startup was founded in 2015 by Ben Simon with the mission of eliminating food waste in America.
Simon wanted to see if people are open to buy produce that is often tossed away by grocers. This includes misshaped carrots or bruised avocados.
Imperfect is now offered in 11 cities in the U.S., growing leaps and bounds in just three years.