Sheree Cosmetics claims Jenner started making 'Born to Sparkle' eye shadow with similar colors and packaging to their products. Jenner's 'Born to Sparkle' eye shadow — as part of her birthday collection — launched on August 6 of this year. Sheree Cosmetics claims to have filed for a trademark on August 30. The company is suing for unspecified damages. Jenner has yet to comment on the accusation.