Marketing Experts Say Nike Boycott Will Fail Colin Kaepernick was recently made the face of Nike's 30th anniversary "Just Do It" campaign. Experts say Nike knew it was a risky move, considering the ongoing controversy surrounding Kaepernick and the national anthem. Nike went ahead with the decision because they thought something could also be gained. Matt Powell of sports marketing research firm NPD Group sheds some light on the move. Matt Powell, NBD Group, via 'INQUISITR' According to Yahoo Finance, Nike shares fell about 3% since the announcement but are slowly climbing back up. Many people agree that Nike will be rewarded for their bold move. According to Yahoo!, neither the NFL, Kaepernick nor Nike have issued any statements.
