Amazon Becomes the Second Company to Reach $1 Trillion Milestone The company, lead by CEO Jeff Bezos, Apple was the first company to hit the $1 trillion mark in early August. Amazon hit $900 billion in July following its biggest Prime Day ever. Analysts cite the company's "ever-diversifying portfolio" as a main driver of its value. Gene Munster, Loup Ventures, via CNBC Amazon shares rose nearly 2 % in Tuesday morning trading. The company's stock has more than doubled in the last 12 months.
