Popular Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses:
- 6 years ago
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Strategic marketing planning in technology-intensive businesses - computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals - is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.
Strategic marketing planning in technology-intensive businesses - computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals - is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.