Before the pre-movie product placement, it was just slides, the coming attractions and a classic special trailer at Regal Cinemas, and soon, throughout the Regal Entertainment Group's theaters - a roller coaster-style policy trailer with a sexy-voiced woman announcing the standard policies, and the other part somewhat of a thrill ride, through a movie reel, over drinks, and eluding popping corn before finally landing at the place we wanted to be - the start of the movie.
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