YouTube Music to Launch Next Week YouTube announced on Friday that it is incorporating a music-streaming platform after internal data revealed most people use the site to play tunes. Elias Roman, a Product Manager at YouTube Music, via Forbes Elias Roman, a Product Manager at YouTube Music, via Forbes YouTube Music will be a desktop program and a mobile app, directly competing with other streaming-services like Spotify and Apple Music. Users can opt in for a free ad-supported version or pay $9.99 a month for a premium membership.