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CGI VFX Breakdown HD "Making of The Greatest Gift Short" by Malcolm Hadley | Passion Pictures

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CGI Animated Spot Making of The Greatest Gift by Malcolm Hadley, Passion Pictures. Featured on

The Greatest Gift
Making of The Greatest Gift

Making of The Greatest Gift - Sainsbury’s Christmas Advert 2016.
Our new Christmas advert tells the charming tale of a hard-working and devoted dad who comes up with an ingenious plan to make sure he can be with his family for Christmas. Beautifully animated for the screen by award winning director Sam Fell, the story is told via an original, joyful and humorous song ‘The Greatest Gift Is Me’, voiced by British actor James Corden and composed by Flight of the Conchords’ Bret McKenzie, a comedian, musician and producer who won the 2012 Oscar for best original song in The Muppets.

Take a look behind the scenes of our stop frame animation story Christmas Advert and see how Dave and everyone in the town of Bisby were brought to life.

Sainsbury's OFFICIAL Christmas advert 2016: The Greatest Gifts
Directed by Sam Fell
DOP Frank Passingham
LC Malcolm Haldey
Produced by Passion Pictures
Gaffers: Robin Brigham, Paul Molloy
Camera Assistants: Jack Exton, Ollie Craig, Toby Goodyear, Toby McKay
Kuper moco: Max Halstead Milo moco: Dig @ VFX CO
Animation: Andy Biddle, Gary Curaton, Jeff Newitt, Ange Palethorphe

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