Coconut water is estimated to become a $7 billion market globally by 2021. Coca-Cola wants to own the category with its Zico brand, debuting flavors like jalapeño-mango and a new line of coconut water that's blended with cold-press juices. Healthy options are increasingly important to beverage giants like Coca-Cola and PepsiCo. Coca-Cola is turning to a new beverage to win over customers as anti-sugar shoppers ditch soda.