BBC Flatpack Empire Series 1 3of3

  • 6 years ago
IKEA is not like any other company – the Swedish furniture retailer is driven by a powerful philosophy, to ‘create a better everyday life for the many people’, and with 900 million customers a year, this series goes behind the scenes to find the secret to its global success.

Part 3:
In episode three, we follow Mia Lundstrom as she takes on the company’s biggest challenge in a generation – pushing into India with an aggressive expansion plan. Not only is IKEA bringing their stores and products, but their unique culture and values. With over a billion potential customers, how will the unique company brand work – will India understand