Facebook May Start Playing Ads Before Videos Facebook might be taking a page out of YouTube's playbook as they start to test out pre-roll ads. According to AdAge, Facebook Watch, the part of the company in charge of original shows, will test showing ads prior to the actual video. AdAge notes that the change to pre-roll is a different approach than what CEO Mark Zuckerberg has previously discussed. Zuckerberg said at Facebook’s quarterly earnings report in July