Most of us have experienced regret at some and many companies do as well. Dove, for example, is rebuilding after the disastrous Real Beauty Bottles campaign, where bottles of body wash came in shapes to match body types. They alienated their user-base and now dove is hoping that hiring on Shonda Rhimes can turn things around. In fact, there are many businesses that learned hindsight is 20/20. Jared Cotter has the top three business blunders of all time.
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