Insa-dong Street is one of the most memorable attractions in Seoul and represents the focal point of Korean traditional culture and crafts. Stores in Insa-dong specialize in a wide variety of goods that can only be purchased or appreciated in Korea: hanbok (traditional clothing), hanji (traditional paper), traditional teas, pottery, and folk crafts.

The Deep Roots of Insa-dong Street
Insa-dong Street stretches over 700 meters between the Anguk-dong Rotary and Tapgol Park (Jongno 2-ga). During the Joseon Dynasty (1392-1910), the street was dominated by Dohwawon, a place of study for painters. The area is still a center for the arts, and painters, craftsmen, and art lovers continue to set up shop along the narrow alleys, making it a unique place full of folk crafts, pottery, and paintings. The street offers rich opportunities for visitors to experience Korean traditional culture and arts. Various art events and festivals are regularly held along the street.