Everything in this online supermarket costs $3

Brandless, a new tech start-up in San Francisco, is an e-commerce utopia... where everything including food, housewares, office supplies, and toiletries costs just $3. The founders Tina Sharkey and Ido Leffler raised $50 million in funding to build the company. Sharkey The prices are so low due to the elimination of brand tax, which covers warehousing, distribution, and retail space. Many of the products from quinoa puffs to coconut oil are also organic, kosher, gluten-free, and non-GMO.