Did you know "greenwash" now attracts fines
- 16 years ago
http://www.enviroaction.com.au/online
50% of consumers pay more for goods and services they believe are sustainable. BELIEVE is the critical word here. This has attracted a lot of false and exaggerated marketing claims and the regulators have stepped in. Your business could inadvertently get caught with big fines if you breach their guidelines. They are looking at words like Eco…this and Enviro…that, environmental images that are not relevant to the product or service and vague promises. “greenwashing” is really fraud.
Claims must be able to be backed up by facts and records. So can you back up any “green” claims you make?
The only credible environmental certification is ISO 14001 which is the international standard for environmental management. Qualified auditors certify the practices and behaviour of your business and check that you do what you say you do and that that complies with the standard and with legislation.
There is also a growing plethora of so called “product certifications” managed by a not for profit organisation “along the guidelines” of ISO 14020 you have to worry about the credibility of “along the guidelines”. If you want credible certification that is backed up by facts and records, then get your business practices certified by qualified auditors against an internationally recognised standard – don’t just follow guidelines!
I am one of the most experienced people in the world at helping small to medium businesses get ISO 14001 certified simply, quickly, easily and for only A$660 a month for 4 months! So contact me for more
information on how I can help you, go to http://www.enviroaction.com.au/online
50% of consumers pay more for goods and services they believe are sustainable. BELIEVE is the critical word here. This has attracted a lot of false and exaggerated marketing claims and the regulators have stepped in. Your business could inadvertently get caught with big fines if you breach their guidelines. They are looking at words like Eco…this and Enviro…that, environmental images that are not relevant to the product or service and vague promises. “greenwashing” is really fraud.
Claims must be able to be backed up by facts and records. So can you back up any “green” claims you make?
The only credible environmental certification is ISO 14001 which is the international standard for environmental management. Qualified auditors certify the practices and behaviour of your business and check that you do what you say you do and that that complies with the standard and with legislation.
There is also a growing plethora of so called “product certifications” managed by a not for profit organisation “along the guidelines” of ISO 14020 you have to worry about the credibility of “along the guidelines”. If you want credible certification that is backed up by facts and records, then get your business practices certified by qualified auditors against an internationally recognised standard – don’t just follow guidelines!
I am one of the most experienced people in the world at helping small to medium businesses get ISO 14001 certified simply, quickly, easily and for only A$660 a month for 4 months! So contact me for more
information on how I can help you, go to http://www.enviroaction.com.au/online