Child Care Websites: Jeff Fisher Reveals What Makes A Great Website

Child Care Websites: Jeff Fisher Reveals What Makes A Great Website

Hello, Jeff Fisher with Local Child Care Marketing. Child Care Website—What Makes a Great Website. I'm often asked this question and so tonight I want to do a quick review of what makes a great website.

First of all, we look at this simple website and what we need to understand is the very most important thing, as far as I am concerned is the phone number in the upper right hand corner. People come on, they read very much like they read a book. So they're looking here what's up here, it needs be attractive, but yet not distracting. So you've got to find simple clean lines to make a great website.

Here you want to discuss your top three benefits, what makes you unique, there's a variety of things it is called. And then you want to provide a place for them to learn about your program as if they're already there to learn. Now you've got a little video here, this one we call the "Professor Video" professor on puppet. He's basically gonna say these words over again and invite them to come in for a tour. So that's what we call the feature box.

Then simply come across the nav bar, because their eyes travelling this way. The home page, events and updates page which is also a blog, about us, the program so you want to list your programs and review what they are. And each page needs to have about three hundred and fifty words on it and a couple of images to really stand out.
Gather some parent testimonials and get those put up on the page. Put up a contact form and then the eyes are gonna follow down on this side. So one of the things that you want to do is you want to make sure you have something to give away. In this case, we're giving away the ten factors to consider when choosing a childcare. So parents can hop in here, and they can get your ten factors or your twenty factors whatever the number is, to choosing a childcare center.

We always like to put building image out there. It reduces stress, on the part of especially new parents that are new to town and not familiar with what's going on. And then this also we have the driving directions down here. We think that's important. In a single click, they've got access to Google Map. That's one thing that Google likes is you insert the map into your website.

I've expanded this one a little bit, so that you can see the bottom half of the website. So again, events and updates. You're gonna want for SEO purposes, you're gonna want these different names to match things that you're going to answer. Childcare, baby care, early childhood education. So when these get clicked on, they go to topics on this subject matter.

You want to put in your images. You got to know there's something hidden behind there, there's a thing called an alt tag. Make sure that you have that in there.
The second most important thing in a website is this caption. So make sure it makes sense and it's engaging.

And then, in our paticular websites, we put a