The core objective of the integrated campaign was to establish consumer connect for Bajaj Finserv, an NBFC brand launching India’s first EMI Finance App driving engagement through conversations on consumer passion points & making a mark during Diwali, the noisiest festive period in India. We set out to gain SOV ins consumer conversations around festivity and create recall for the convenience of Instant EMI through Bajaj Finserv’s EMI Finance App.
