Mr. Anwar H. Rammal, Chairman of APR, was honoured with the Lifetime Achievement Award at the annual PAS (Pakistan Advertisers Society) Awards 2017 held in Karachi on April 15, 2017. A standing ovation was accorded to Mr. Rammal as he came up on stage to receive the award, by hundreds of event participants, including advertising and public relations industries professionals, corporate leaders, media moguls, celebrities, heads and teams of advertising, digital and PR agencies and still others.
Anwar Rammal is a person who dared to dream and had the courage to transform the dream into reality. His advertising career began in the 1950’s, when after initially working for a couple of multinational agencies in Pakistan, he moved to London in 1960, where he joined a leading advertising agency, W. S. Crawford. Later, he was transferred to the Karachi office as the agency’s Creative Director. Then in 1963, he, along with a friend, launched Asiatic Advertising, starting modestly with a staff of 6 and growing to over 170 employees. Asiatic soon became one of the most respected and highly acclaimed advertising agencies in the country, delivering best-of-breed creativity, while maintaining sound business ethics. In year 2000 it was acquired by a leading global advertising agency, J. Walter Thompson, better known as JWT now, with whom Asiatic had successfully partnered since 1989.
Anwar Rammal also co-owns Asiatic Public Relations Network, better known as APR, of which he is also the Chairman. APR was launched in 1992 after many years of incubation at Asiatic Advertising. Affiliated with Hill+Knowlton Strategies, APR has successfully grown to become one of the largest public relations and corporate communications companies in Pakistan, serving top local and global clients including Coca-Cola, Emirates, EBM, Haleeb Foods, Jubilee Life Insurance, LG, MCB-Arif Habib, Mondelez, Pakistan Poverty Alleviation Fund, South Asia Pakistan Terminals Ltd, Tetra Pak and Ufone.
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