How Technology Helps Small Coffee Growers Build Their Own Brands | HP

Creating a brand to promote awareness of the conditions of impoverished small farmers is not a new idea. But the work of Mexico’s Ercus Foundation goes beyond fair payment for crops. It includes financial aid, economic education, the development of technologies and partnerships. Recently, the use of personalized digitally printed packaging for innovative, attention grabbing marketing has come into play as well. Read more: http://bit.ly/2caXyVb