RIVERSIDE, CALIFORNIA — California high school student Daniel Lara has been made famous by his friend and admirer, Joshua Holz, who snapchatted his buddy's unique style over what appears to be the span of a week, every day commenting "Damn, Daniel."
The Snapchats were stitched together and published to Twitter as a 30-second video on Feb. 15, and has since gone viral. As of now, the video has reached nearly 300,000 retweets on Twitter, and has already been co-opted by a number of companies who could find some connection to it – Clorox, Axe body spray, and of course, VANS.
A Twitter account dedicated to men's fashion even put together the "Damn, Daniel" starter kit for how to replicate the look, and video remixes have already to make the rounds. Los Angeles Lakers forward Jordan Clarkson recently created his own version of "Damn, Daniel" with his Lakers teammates.
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