Beyoncé Knowles brought some early holiday cheer to Milan this morning when she launched Diamonds, the new Emporio Armani scent, at Rinascente’s flagship in Piazza Duomo. Joined by friend Giorgio Armani, who, by no coincidence, started his fashion career as a window dresser for the store in the Sixties, the two posed for photos and signed autographs in the beauty department. Following the personal appearance, Knowles, sans Armani, headed off to Italian MTV to promote the fragrance, making sure to bring plenty of the jewel-shaped flacons for her fan base.
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