Children and teenagers from all walks of life, from all around the world, their eyes bright and aspirations grand.
"We're all united in friendly competition" is a popular trope in Nike and Adidas ads, as parallels are drawn between athletes of all levels.
This is Pokémon, and Nintendo is celebrating its 20th anniversary with a surprisingly classy 60-second spot early in the Super Bowl .
Sports and Pokémon have been intertwined unofficially for years, from Ronda Rousey to up-and-coming tennis pros , but this commercial makes a pretty strong case for defining sportslike competition more broadly.