Uber is upping the ante in the form of a new partnership.
The on-demand ride-hailing company is teaming up with Airbus to get you around town via helicopter.
If you're thinking this concept sounds familiar, you're right.
Uber rolled out UberChopper in 2013 to transport vacationers from Manhattan to the Hamptons.
The company has also tried out helicopter rides for big events, like the Bonnaroo Music and Arts Festival.
As Blade continues to offer private helicopter and airplane flights in several U.S. cities, we're thinking the company might feel a bit threatened by Uber's new collaboration.
Uber isn't wasting any time.
Thanks to the new partnership, the European aerospace company will provide Airbus H125 and H130 helicopters for Uber riders during the Sundance Film Festival this week.