Instagram will sell carousel ads to businesses via self-service
- 8 years ago
Instagram announced said it will soon allow advertisers to buy carousel ads on a self-service basis.
The Facebook-owned company will let advertisers buy the ads through its Ads API, Power Editor, and Ads Manager interfaces.
Companies will be able to manage campaigns using Facebook's Ads Manager within the next few weeks, Instagram said.
"By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return," Instagram said in a blog post today.
Instagram has grown from nothing in 2010 to a user base of 400 million people worldwide, 77 million of whom are in the U.S. Facebook bought Instagram for $100 million back in 2012.
The Facebook-owned company will let advertisers buy the ads through its Ads API, Power Editor, and Ads Manager interfaces.
Companies will be able to manage campaigns using Facebook's Ads Manager within the next few weeks, Instagram said.
"By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return," Instagram said in a blog post today.
Instagram has grown from nothing in 2010 to a user base of 400 million people worldwide, 77 million of whom are in the U.S. Facebook bought Instagram for $100 million back in 2012.