Tinder , the digital equivalent of making flirty eyes at someone across a bar, is today globally launching the Super Like , the digital equivalent of walking up to someone in a bar and saying "Um, I really like you."
The company originally launched Super Like as a beta in Australia back in early September , and has since seen those users have 3x the likelihood of finding a match through use of the Super Like.
When you Super Like someone and your profile is then surfaced in their feed, your profile will also have a little badge that shows that you Super Liked them, giving them a bit more of an incentive to check out what all the fuss is about.
Alongside longer conversations and higher match conversion, Tinder cofounder and CEO Sean Rad told TechCrunch that Super Like is seeing a surprising amount of engagement from women in Australia.
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