Frédéric Le Gall on great content, new media and how to satisfy ESA's many audiences

Frédéric Le Gall is the Head of Web, Distribution and ESRIN Outreach Unit. In this video Frédéric talks about his role at ESRIN and the importance of communicating the usefulness of space in daily life. He discusses new projects such as developing a new ESA portal, content for youtube, ESA applications for iphone/ipad and the challenges that arise when working with so many languages.