Download Trendology by Chris Kerns - mirror 1 ---> http://po.st/pvqeOj mirror 2 ---> http://tinyurl.com/m3plu9x mirror 3 --> http://q.gs/9283027/trendology ---------------
Synopsis: Should an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're mismatched, they're nonsense… and they are working.
In today's ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approach to analyze how brands are using social media to finally answer the burning question: How should bran
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