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Mar del Plata is located on the coast of the Atlantic Ocean , 400 km south of Buenos Aires.
The development of the city as a season resort in early 20 century led the upper class tourists from Buenos Aires to built-up an European-inspired architecture, based mainly on the picturesque, and later on the art deco styles. This gave Mar del Plata the pompous nickname of the "Argentine Biarritz". During the '30s and well beyond the '40s, local architects and builders, recreated and transformed the picturesque values into a middle-class scale, marking the beginning of the so called Mar del Plata Style, consisting in small samples of the luxury-laden summer residences of the high society, built for the summer visitor as well as for the local resident.
Mar del Plata is one of the major fishing ports and the biggest seaside beach resort in Argentina.