00:00She's a monster.
00:05Monster is a Persian cat.
00:06She's black and has a funny little haircut.
00:09It's a little frightening at first when you first take a look at her,
00:13but then after you see her kind of in her element, it's really cute.
00:17It's the best.
00:18She has a crooked underbite, huge yellow eyes.
00:22Definitely needs to go see an orthodontist.
00:24You see her fangs like that.
00:28I'm so nervous.
00:31Eyes are kind of wondering what the hell is going on.
00:36I think that's it.
00:38She's a sight for sore eyes, but I love her.
00:41She's from the streets, and now she's this Internet icon.
00:54They found this cat, and she was destitute.
00:58People identify with the fact that she's a rescue.
01:01I think people like to root for the underdog.
01:03She just looks like she's had the hardest life,
01:05and I am just so glad that somebody took her in and gave her the success story.
01:12They just fell in love with her and kept this cat,
01:14and I think that's such a beautiful story.
01:16She's not necessarily polished and fancy show cat,
01:20and people still like her, and she's still cool.
01:27Hi, I'm Bryce, and I own Princess Monster Truck.
01:30It's kind of the best name for a cat ever.
01:33It combines something really cute and something really badass.
01:36Obviously, I'm going to click on that,
01:38because I want to know what cat is named Princess Monster Truck.
01:41And then you see the photo, and you're like,
01:43that cat could have no other name ever.
01:45I've never seen a cat look like that before.
01:49It just took one person to tell another person,
01:52just a spider web of people that know each other.
01:56And then it quickly got back to BuzzFeed.
01:59BuzzFeed contacted us and then ran that initial story.
02:04That article got a couple hundred thousand hits in the first week,
02:08and then it just kept growing from there.
02:10Then it kind of started sinking in that it was a bigger deal.
02:13Its face is just so much more adorable,
02:16and you're just like, can a cat get even cuter?
02:18But it actually can.
02:19When you have something that looks like this cat does,
02:23there's going to be so much comments on it.
02:25We had a few thousand followers, and we thought that was insane.
02:2910,000 followers, 20,000 followers.
02:32From there, it's pretty obvious that it's gone viral.
02:38Tracy, my girlfriend, and I found her together.
02:41She kind of stumbled out of these bushes and practically ran into us.
02:45When she looked up at us with her crazy teeth,
02:48we were just giggling.
02:51She was super sweet.
02:53It seemed like she was desperate to be taken care of.
02:59She was really skinny.
03:01She was just in such poor shape.
03:03We took her in and cleaned her up and took her to the vet.
03:07One major question was if something had happened to her jaw.
03:09If her jaw had gotten broken.
03:11But luckily not.
03:13She was born like that.
03:15Right away, we started calling her Monster
03:17because she just looked like this little monster.
03:20We introduced her to our friend.
03:22She was like, she's not a monster, she's a princess.
03:25Then our other friend came over and started calling her Monster Truck.
03:29She didn't look like any cat we'd ever seen.
03:34My girlfriend Tracy and I have a small little jewelry line that's our hobby.
03:39She was putting pictures of Monster on the Instagram account.
03:44All these people were more interested in the cat than in us.
03:50As a joke, she created Monster's own Instagram account.
03:54Instantly that account took off.
03:56It's nice that a cat can have a really bad life
03:58and then all of a sudden become an internet celebrity.
04:00It's adorable.
04:02There's no way that you don't want to share that cat.
04:05Monster is just so photogenic,
04:07so there's not really a whole big strategy for photo taking.
04:11She's always inevitably doing something funny or cute.
04:16It's pretty natural.
04:18And now she's a princess of the internet,
04:20which is what everyone wants to be.
04:22It's a princess of the internet.
04:26The t-shirts designs, we wanted them to feel like old punk rock t-shirts
04:31or old rock and roll t-shirts.
04:33If we can sell merchandise and then donate the proceeds to animals
04:38that may be in a situation like Monster was in,
04:41then it's kind of like the cat's giving back to her own community,
04:44which is kind of a cool thing to think about.
04:49I don't think about her as a meme.
04:51I think of her as a cat.
04:53I clean up her poop and pee.
04:56I really don't think there's any secret to making your pet internet famous.
05:01It's like trying to be cool.
05:03You just have to be cool.
05:05She's not going to be famous forever,
05:07and we're still going to have her and we're still going to love her.
05:09It's just cool that we get to share her with everybody
05:11for however long we get to.
05:13It's this mutual relationship where you take care of them
05:17and in certain ways, in taking care of them, they take care of you.
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