Kiip: Turning Virtual Rewards into Tangible Ones Gamification Co - The Museum of Jewish Heritage Real vs Virtual Rewards: The Battle Over Consumer Motivation
Samantha Skey, Recyclebank
Amit Fulay, Google
Kris Duggan, Badgeville
Brian Wong, Kiip
Moderator: Christine Lagorio, Inc Magazine
Loyalty programs have historically offered physical-world rewards, and the traditional wisdom says that consumers must be able to earn real goods to be satisfied. Many even argue that location-based networks like Foursquare won’t reach their full potential until they can offer tangible benefits. But is this true? Social and video games rarely offer free things as rewards, choosing to use the physical world as a revenue source (e.g. offers) instead of as a redemption path. Hear from companies on the leading edge – and on both sides of the debate – share their experience, research and data, and learn how you can best design your rewards system to take advantage of changing consumer behavior.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
