4 years ago128 views
Kayak Case Study: Effective Marketing in the Digital Age
L2 - NYU Stern School of Business
The Future of Media Consumption, Measurement, and PlatformsRe-thinking Measurement and Effectiveness of Media in a Digital Age with NYU director of research, E. Craig Stacey.This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.