We would like to draw your attention to an interview our CEO Jean-François van Boxmeer had with McKinsey for their McKinsey Quarterly recently. The focus of the interview and article is on leading a 150 year old company, managing for the long term with a specific focus on innovation and sustainability.
Chapter 'Confronting societal expectations'
The company should not think that it is there to issue policy lines for society. It can issue statements about its own behavior, but not prescribe policy. You have no legitimacy to do that. You are accountable in front of tax authorities in the countries where you operate for your employees, for your shareholders, your suppliers, but in the first place, to your consumers.
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