Experiential marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. The goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Femme Fatale Media & Promotions, 183 Wellington St West, Suite 4205, Toronto, Ontario M5V 0A1, Ph: 647 456 2644, Web: www.femmefatalemedia.com
