Sustainable Brands New Metrics ’14 Conference Counts the Ways - The Minute

Sustainable Brands New Metrics ’14, a conference held last week in Boston, was a data wonk’s delight. Just how deep a dive into the world of metrics the conference offered was clear in the terms used in some of the presentation titles. ““ESG and the Credit Rating Frontier.” “The Multicapital Scorecard.” “Fair Trade USA’s New Impact Measurement.” “Quantifying a Product’s Social Footprint.” “Tracking Global Attitudes with the Latest Nielsen Data.” The Social Progress Index.” “The Greendex Results on Tracking Global Trends.” There were enough graphs, charts, infographics, Excel sheets, and bullet point lists bundled into detailed PowerPoint presentations to fill dozens of Web pages. But what else would you expect from a conference co-sponsored by MIT’s Sloan School of Management Sustainability Initiative?

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