A new product presentation called 'Bedtime Stories' will be located right at the heart of the exhibitor area. Five times a day, a classy bedroom scene serves as the backdrop as a number of specifically selected brands present their latest collections. They do so in true-to-live situations -- at the vanity, on the sofa or while showing off new lingerie purchases to friends. 'Bedtime Stories' is supported by the Russian 'Lingerie' magazine, which is also involved in the Grand Defilé Show on day 1 of the trade fair. As before, the Body&Beach Show will take place daily at 3 pm, at the new showcase in Hall 7.2.
"With a steady stream of innovations, such as 'Bedtime Stories,' we aim to turn this segment into a long-term success for the trade fair and to measurably increase this success from one season to the next," says CPM Project Director Christian Kasch.