Peruvian creative duo Lanfranco & Cordova launch innovative project for their Peruvian client "Kokopelli Backpackers Hostel". The team created the first anti-altitude sickness business card made of real coca leaf. The properties of the coca leaf have been used in Peru for centuries in order to prevent altitude sickness in a process known as "chakchado de coca" were a person places a coca leaf in its mouth and chews it releasing a substance that produces energy and relief the problematic symptoms. The business cards were made of coca leaf so guests could detach their correct doze and keep the contact details of the hostel with them. Category: Other Client: Kokopelli Backpackers Hostel Agency: Lanfranco & Cordova Production: Plastilina Films Country: Peru Director: Juan Carlos Sznak Creative Director: Gian Carlo Lanfranco Creative Director: Rolando Cordova DoP: Jose Madelengoitia Agency Producer: Jessica Pajares Joo Design Studio: Exebio Design Director: Patricia Exebio Cameraman: Bebeto Murgia Editor: Beto Sanchez Post Production Company: Tosta Animation Director: Jaime Alvarez Sobreviela Animation: Chris Orendo / Joel Bravo Sound Studio: AudioKoncept Studio Audio Producer: Jason Fashe The Ambient Advert titled Anti-Altitude Sickness was done by Plastilina Films advertising agency for product: Kokopelli Backpackers Hostel (brand: Kokopelli Backpackers Hostel) in Peru. It was released in the Mar 2014.
