The Racing Post is launching a major new advertising campaign promoting its app that urges people to “stop headless betting”. The campaign, created by Sell! Sell!, kicks off with a humorous TV ad populated by people without heads betting on their phones. Using the endline, “Bet with your head”, the spot encourages people to make a more informed choice with the Racing Post betting app. Category: Entertainment & leisure Client: Racing Post Agency: Sell! Sell! London Creative Director Sell! Sell! Art Director Sell! Sell! Copywriter Sell! Sell! Account Director Sell! Sell! Agency Producer Sell! Sell! Photographer Nick Dowding Director/ Production Co Tom King Gas & Electric Producer Douglas Pye Editor Alex Emslie Post Production Framestore Sound Design Wave Typographer Sell! Sell! DoP Ray Coates MEDIA Media planning/buying OMD MGM The TV Commercial Ad titled Cafe was done by OMD advertising agency for product: Racing Post betting app (brand: Racing Post) in United Kingdom. It was released in the Mar 2014.
