Tyrrell’s, an English potato chip company, thought they were running a whimsical contest when they put a picture of an angry-looking man on the front of their chips with the caption: “Win a fleeting look of contempt or 25,000 pounds!” But, unfortunately for the unrefined potato chip company, poetry aficionados and academics are the ones giving them that the look of contempt. It turns out the picture of the angry man on the cover of the chip bag is famed poet R.S. Thomas (who passed away in 2000) and one poetry expert isn't happy about it.