In today’s fast-paced environment, users are predominantly attracted towards online videos rather than basic textual content and static promotions. The main reason for this is because of the limited amount of time a user has at their disposal to absorb the information. Video content and animations are one of the most effective options available to web developers and online marketers to differentiate their website from the norm. According to Comscore, retail site visitors who view video stay two minutes longer on a site on average and are 64 per cent more likely to purchase than other visitors.
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