http://NetSuccessSystems.com Have you heard about Gmail’s new Tabbed Inbox yet? If you haven’t you soon will.
The roll out began in May and continues to be added by more and more Gmail users.
So what do you care? Well, if you’re a marketer you should care a LOT!
Let’s me explain…
For many Gmail users there are now 4 tabs at the top of your Gmail account now that are designed to automatically filter messages into the most appropriate tab (folder).
For Gmail users, which messages do you think they will MOST likely to want to read? Those under the Primary tab right?
And which ones do you think most Gmail users will be LEAST likely to want to read? You guessed it, the messages auto filtered under the Promotions tab.
And THAT is why most marketer should be concerned. You see for most marketers — the guys who send nothing but promotion after promotion — that’s where their emails are going to end up. And so they should!
And as a result of this auto filtering, their messages will rarely get read and their sales and profits will quickly begin to plummet!
But what about guys like me (and hopefully you)?
Guys that don’t just pound our subscribers with promotion after promotion. Guys who actually care about their readers and send top quality, actionable content?
Well, sadly we just may end up their too. Unless we do something about it….
We need to make sure OUR emails get filtered into the Primary folder so that they will actually get seen!
So if you want to learn how to do that, watch this sort video I created for you…
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